How the 1970 World Cup Created a Brazilian Symbol

The first post about an old school jersey had to be about the best. Not the best jersey, as this is a subjective matter. But the jersey to dress the best squad to ever step on the world – the Brazilian side in the 1970 World Cup. That side was pure magic. With the reunion of great talents in the midfield and attack made it impossible for the rivals to even think about winning that cup. Clodoaldo, Gerson, Rivellino, Tostao, Jairzinho and Pele. 6 matches, 6 victories. And a 4-1 in the final against Italy.

The Brazilian campaign also had Brazil 4 – 1 Czechoslovakia, Brazil 1 – 0 England, Brazil 3 – 2 Romania, Brazil 4 – 2 Peru and Brazil 3 – 1 Uruguay.

This cup made the yellow shirt a Brazilian symbol. Sure, this was the 3rd Brazilian title (and the one who took home for good the Jules Rimet Cup), but one factor made it even more part of history. Not only the squad was unforgettable, but also this was the first cup widely broadcast in color. This combination of factors turned part of a game into part of a culture.

The number 10 worn by Pele is still today of the priciest jerseys around. On March 28th, It was sold for £157,750 (or $225,841) at an auction in London. The man who pocketed this money is Roberto Rosato, an Italian player who traded shirts with Pele after the game. And this number 10 is pricey for many reasons. Besides belonging to the king of football and worn in a World Cup final, the 1970 was the last cup played by Pele. And the one he was at his best. Therefore, the person who bought this shirt, bought the last shirt Pele ever used in a Wold Cup. I think there’s enough reasons there for this price.

And this shirt is so cool and classy that pretty much every outlet selling retro shirts carries a copy of it.

Get a taste of it here and notice how Pele appears without his shirt right after the game.

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